Callmaker featured by Företagande.se
Företagande.se has published an article about Callmaker’s journey – from the early years in a basement to today’s cloud-based dialer…
Callmaker was recently featured in a news article about the launch of Callmaker version 1.45, focusing on AI, automation, improved agent support and smarter handling of calls and follow-up.
The article highlights how modern sales and customer service organisations today need more than just efficient dialling tools. The call is still a central part of sales, meeting booking and customer dialogue, but the demands for structure, documentation, quality assurance and follow-up have increased sharply.
With version 1.45, Callmaker takes further steps in that direction.
One of the bigger new features in version 1.45 is the further developed AI transcription. It makes it possible to work in a more structured way with calls after the fact, for example in quality assurance, coaching, analysis and order review.
In the article, Markus French of CM Software Callmaker AB explains how AI can help administrators and team leaders focus on the right calls:
“AI is here to stay. In the new version, our administrators can see an assessment of thousands of calls directly in the portal. Which calls do I need to listen to? The AI can rate call quality from one to five stars and give you ten calls to listen to instead of 200.”
So it’s not about AI for its own sake, but about simplifying concrete tasks: finding the calls that need reviewing, spotting deviations, supporting coaching and reducing the time spent on repetitive tasks.
Version 1.45 also introduces agent scripts directly in the platform. Administrators can set up scripts that are shown in the agent’s workflow, either on the customer card or as a pop-up.
This makes it easier to create consistent calls, ensure important steps aren’t missed and at the same time adapt the call based on customer data. For sales teams, meeting bookers and customer service organisations, it means a more structured way of working without the call having to feel impersonal.
An important point in the article is the balance between automation and human dialogue. Callmaker continues to automate monotonous and repetitive steps, but without removing the human element where it’s really needed.
Markus French puts it like this:
“The things that should be made more efficient are monotonous and repetitive tasks. But when you’re standing in a shop asking for advice, you probably still want a human.”
The same idea shapes the development of Callmaker. The system should help users, administrators and managers work faster and smarter, while keeping the quality of the human customer dialogue.
The article also highlights improvements for organisations that handle incoming calls. In version 1.45, incoming and missed calls can be linked to the right customer card, new customer cards can be created when needed, and follow-up can be done directly from the history.
This gives a better overview of which calls have been handled, which contacts need following up and how the call history ties in with the customer relationship.
The article also emphasises how the demands on modern dialers, CRM systems and call platforms have changed. Uptime, stability and data quality are now central issues for organisations working with sales, meeting booking, fundraising or customer service.
Callmaker is built in a modern microservices environment, which means the system consists of several independent parts. This gives a more stable and flexible platform where features can be developed and scaled without affecting the whole system in the way older monolithic systems are affected.
Looking ahead, Callmaker sees two areas as particularly important: AI and data. AI will continue to support users, coaches, managers and administrators alike, while the data in the systems becomes ever more important for creating better flows, better follow-up and better decisions.
We’re delighted that Callmaker is being recognised for its work developing a more modern, smarter and more automated call platform for Swedish sales and customer service organisations.
We look forward to sharing the latest version, packed with exciting features. By integrating AI and automation, we’re creating a platform that makes call handling simpler and more efficient for every user. Our vision is to give companies the tools they need to succeed, with smarter insights and data that lead to better results. Join us on this journey towards a more innovative future!
